All our products are made using recycled or upcycled materials sourced from within Egypt — such as seat belts, sails, denim, and metals. This reduces landfill pressure and gives materials that would be discarded a second life. Our commitment to zero-waste design ensures that every offcut is reused or repurposed.

Each item is individually handcrafted by Egyptian artisans, making every bag, wallet, or bracelet a one-of-a-kind creation. No two pieces are exactly alike. Our designs embrace imperfections, turning the story of the material’s past life into part of its aesthetic charm and long-term durability.

While our materials and makers are local, our design inspiration is global. We combine contemporary urban styles with classic silhouettes, resulting in accessories that feel fresh, functional, and culturally rooted. By shopping local, you support Egyptian craftsmanship with global appeal.

We believe in fair wages, safe working conditions, and full transparency. Our workshop provides employment to artisans from underrepresented communities and works with ethical material suppliers. Every product label includes a QR code that shows the story behind its creation.

Looking for a custom bag made from your old denim or a keychain using meaningful material? We offer personalized creations and corporate gift sets using supplied or symbolic recyclables. Collaborate with our designers to create something completely your own — and 100% sustainable.

Beyond products, we run educational programs for schools, community centers, and businesses, teaching the art of upcycling and sustainable living. Learn how to make your own gear, reduce waste, and support a greener future. Our workshops turn creativity into activism.